The latest Stereophonics TV commercial advertising there LP "Performance
and Cocktails" has been receiving complaints from the great British public,
to be precise, to BACC the company responsible for clearing the advert.
Kathy Burkes Voice over playfully instructs the public to Get
off your arse and buy it!
This seems pretty harmless to me but some research was carried
out about the complaints. Findings showed that a third of the responds
regarded the word arse as severe and very severe although it was not exactly
clear how many people were actually asked.
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